What changes when numbers become a management instrument.
A few projects from recent years. Details and amounts have been adjusted for client confidentiality. The essence and scale of the result are conveyed accurately.
Infobusiness at €2-3M revenue tripled income while halving the ad budget.
A Ukrainian infobusiness in online education. The model runs entirely on paid traffic: Instagram, Facebook and Google route people into a lineup of training products.…
Read the caseThe team burned out at full speed and produced no profit. Half of the work was leading nowhere.
Online services, €4-5M revenue. From outside it was full load: team working hard, marketing not sleeping. From inside: rising burnout, the marketing department asked…
Read the casePlanned 20 sales managers. The model said: 5. Reality confirmed it.
B2B distributor, €4-5M revenue. Head of sales came to the owner with a finished proposal: scale the sales team to 20 managers. The math looked solid: average sale × 20…
Read the caseThe factory ran at a loss, demanding constant subsidies. Turns out: the money was on the shelves.
Manufacturing company, ≈€6M revenue. The factory ran at a loss, needed constant cash injections from the owner, the warehouse was frozen with material, the books spread…
Read the caseDozens of accounts, constant cash gaps and extra taxes on internal transfers.
A service network: owned stores plus franchises, €4-5M revenue. Several legal entities, dozens of bank accounts. The owner came with two requests: profitability and…
Read the caseLet us start with a conversation, not a proposal.
A 30-minute meeting with Anastasiia Saienko, founder of 42.finance. You will get a working hypothesis or a recommendation of who else to talk to.