

We help you see how processes, people, data and financial results connect, and build management tools for the real tasks of your business.

«A large warehouse is neither a safety stock nor a tax benefit. It is company capital that stopped working.»The factory ran at a loss and needed subsidies Turned out the money was sitting in the warehouse. A dozen systems became one, inventory shrank threefold. Read the case
«No software brings order where there is no structure. The chaos was not in the tool. The group’s money was simply not assigned to anything.»Dozens of accounts and constant cash gaps One branch, one legal entity, one account. The gaps stopped, and the profit of each location is visible. Read the case
«A sales manager delivers results only where there is someone to sell to and acquiring customers pays off. Beyond that, every new salesperson adds revenue and eats profit.»They planned 20 managers. The model showed: 5 is optimal 15 positions were never filled for nothing. A decision based on the model, not a pitch deck. Read the case
Details and figures have been changed to protect client confidentiality. The substance and scale of the results are accurate.
Who it is for
If it takes 17, the problem is not Excel. A financial figure is the result of decisions and actions in the business. If processes, accountability and data are not connected, no report will fix the system on its own.
We work with companies of 50-500+ people that need more than basic bookkeeping but are not yet SAP-scale corporations: manufacturing, distribution, logistics, agriculture, construction, chains.
Tick what you recognise in your company. These points go into your request, and we come to the first conversation with an analysis of your situation already prepared.

We study how finance, processes, accountability and data connect in the company. We look for causes, not just symptoms: where the problem starts, what it affects and what to change first.
More about the serviceWe study how finance, processes, accountability and data connect in the company. We look for causes, not just symptoms: where the problem starts, what it affects and what to change first.
The core of the whole financial system. One interface where the owner sees in ten minutes how much each business line really earns and where money leaks. It includes unit economics: contribution margin by SKU, margin by segment and cohort analysis, all built on accounting data with no separate Excel files.
Not a file for investors but a working tool: a quarterly rolling forecast, 12-18 month scenario planning, sensitivity models. Plan and actuals are compared automatically, and deviations show up every week, not at the end of the quarter.
Cash flow as a decision tool, not an after-the-fact report. The owner sees the account balance one, two, three months ahead. Cash gaps are visible early, while they can still be avoided. Decisions on major spending, dividends and investments are based on the model.
When a business is a group of legal entities, management accounting is needed at group level. Consolidated P&L, balance sheet and cash flow across all companies, with intercompany transactions eliminated. The owner sees the group as one business and each entity separately, in one interface.
Reporting is only as accurate as the processes behind it. We set up where data originates and who is responsible for it across the whole company, not just in finance. Every employee knows their task in this flow. It is the foundation that accounting rests on.
We describe the result each function should produce, the tasks that get it there, who owns the result and how it is checked. This removes duplication, gaps and critical dependence on individual people.
We build analytics around management questions: not only what changed, but why, compared with what and how it affects the financial result. We set up metrics, plan vs actual and dashboards at the right level of detail.
We automate only once the logic of the process, data and management decisions is clear. It can be a dashboard, integration of existing systems, automated calculations or custom software, if standard tools really are not enough.
The founder’s approach

Founder of 42.finance
Works with a business as a system: examines what drives results, what is a cause and what is a symptom, where data originates and how a management decision will affect the financial result. Combines financial expertise with systems analysis of business processes.
A 30-minute meeting with Anastasiia Saienko, founder of 42.finance. You will get a working hypothesis or a recommendation of who else to talk to.
We will reply within one business day.
Insights
An owner calls the CFO on a Tuesday at 9:14 a.m.: «How much did we make in April and where is the cash?»
ReadThe norm in most companies is T+14. We routinely take clients to T+5.
ReadTurbulence rarely looks like a slow P&L decline. More often it is a sudden cash flow gap.
Read